I lead discovery processes that might include stakeholder interviews, audience and narrative research, digital infrastructure audits, benchmarking, opposition and corporate “follow the money” research, and political landscape reviews. This grounds every decision in evidence and lived experience instead of guesses or imported playbooks.

I design digital strategies for advocacy, fundraising, and engagement goals, covering channel mix, content and narrative strategy, audience segmentation, and campaign architecture for petitions, grassroots fundraising, and message-your-representative tools. Strategy is built collaboratively so it reflects community realities and internal capacity, not just “best practices.”

I can stay on to run the work: managing digital ad campaigns, designing and delivering email campaigns, writing message boxes, running advocacy tools, and facilitating workshops for teams and coalitions. Execution focuses on accessibility, trauma-informed practice, and sustainable pacing for staff and volunteers.

I build measurement frameworks that include clear goals, dashboards, social listening, and campaign reports with insights, learnings, and concrete recommendations. Reporting is used to redistribute knowledge across your team, satisfy funder needs, and strengthen future campaigns, not to shame people for imperfect numbers.​