Work With Me

An invitation for collaborators, co-conspirators, and community-seekers.

Terra Etc at work

Terra Etc. creates community-driven, research-backed digital strategy for movements and organisations. Whether you need a thought partner, a campaign lead, or a co-conspirator—there's a way to work together.​

Think of Terra Etc. as a partner, not a vendor. A resource that leaves your organization stronger—not dependent on future contract work. With over 13 years of experience in digital movement strategy and a network of values-aligned specialists, Terra Loire Gillespie and the Etc. community bring research-led, equity-first campaigning to every engagement.​

Choose Your Adventure

This is an open invitation, for anyone who wants to work together.

For Co-Consultants

Bring Your Expertise to Movement Work

The "Etc." in Terra Etc. isn't decorative—it's a commitment to building with community. Terra works with a growing network of values-aligned specialists who get brought onto projects that match their skills, experience, and values. No extractive subcontracting. No competing for scraps. Just meaningful, well-scoped work alongside a strategist who's spent 13 years building campaigns for movements.​

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For New Clients

Bring Terra Etc. Onto Your Team

Terra Etc. works as an extension of your team—not an outside vendor delivering prescriptive solutions. Every engagement is co-created, grounded in the four key pillars: Discovery, Strategy, Execution, and Reporting. Each pillar builds on the last: no strategizing before deep understanding, no building before strategic confidence, and built-in reflection to maintain alignment.​

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For Future Collaborators

Let's Build Something

Community is at the centre of this practice—and the best work happens when movements share resources, amplify each other, and refuse to hoard knowledge.

Have a professional development project you want to collaborate on? Need a speaker or workshop facilitator? Let’s chat.

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  • “They don’t operate like an outside vendor—they step in as a genuine thought partner. Terra Etc. brings a deep understanding of our base, our values, and our constraints, and the work reflects that.”

    —Jen Hassum, Executive Director of Broadbent Institute

  • "Terra is in a class of their own — not only are they highly organized, conscientious, strategic, meticulous in execution, technically proficient and thoughtful about The Green Line's goals and mission, they also truly walk the walk when it comes to living their values, which align very much with our organization's.

    - Anita Li, Publisher and Editor-In-Chief of The Green Line

What Terra Etc. Works On

    • Digital presence and infrastructure audits

    • Narrative and media landscape research

    • Audience research and segmentation

    • Opposition / “follow the money” research 

    • Political landscape review

    • Digital campaign strategy for a specific advocacy or fundraising goal

    • Multi-channel content and narrative strategy

    • Lead generation and mobilisation funnels (e.g., petition → email → message-your-rep)​

    • Time-bound campaign delivery (e.g., year-end fundraising, petition pushes, rapid response moments)

    • Message-your-rep or tool launch projects

    • Training series or workshop programs for staff and partners

    • Building dashboards and reporting frameworks

    • Campaign post-mortems and “what we learned” documents

    • Funder-facing impact and grant reports that translate digital metrics into outcomes.

Work in action:

  • A project with a beloved Community Paper doubled active email subscribers in under one month. The campaign achieved 261% of projected goals.​

  • Ongoing marketing support for an international humanitarian organization resulted in a return on ad spend increased from 1.56 to 4. The fundraising team’s digital cost per acquisition dropped by $72.

  • A support fund for survivors of domestic violence exceeded the fundraising goal by 171% and mobilized 400+ community toolkit users.​

  • Ongoing provincial campaigning to support the rights of tenants during the COVID-19 pandemic that mobilized over 12,000 supporters to persuade the government to maintain eviction bans during lockdown.

  • A marketing campaign for an independent theatre hit 127% of ticket sales goals using only 74% of budget.​

  • Ongoing marketing and fundraising support for a children’s charity strategically positioned an annual campaign to expand their donor base. The result increased donations both in number of donors and overall gift amount by more than double in a single campaign.

  • An advocacy campaign for a health coalition which mobilized over 11,000 actions integral to the passing of Bill-C284, the National Strategy for Eye Care Act.

Work Together

Explore the partnership that works for you:

  • Movement Partnerships (Retainer): 6–12 month ongoing research, strategy, and campaign support. Tailored to your needs, it can include continuous social listening, audience and narrative research, quarterly strategy sprints, monthly campaign optimisation, and live reporting dashboards.

  • Project-Based Engagements: Time-bound work with clear outcomes—from digital audits to campaign builds to reporting frameworks.​

Consult

This is for practitioners who want to:

  • Be part of a collaborative network that centres equity, accessibility, and community power

  • Get brought onto justice-driven projects that align with their expertise—research, strategy, marketing, copywriting, or design

  • Work within a framework (Discovery → Strategy → Execution → Reporting) that values depth over speed

  • Build alongside someone who shares knowledge rather than hoarding it

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Collaborate

Ways to collaborate:

  • Tools for Solidarity: Terra creates free, open resources—Solidarity Kits—for social impact professionals, nonprofit workers, grassroots fundraisers, and community organizers. These include frameworks on spotting astroturf, ethical fundraising, accessible campaign design, and decolonizing donor relationships. Interested in co-creating a toolkit or contributing to The Etc. Files? Let's talk.​

  • Podcasts & Media: Terra is available for guest appearances on nonprofit, advocacy, labour, and digital strategy podcasts. 

  • Speaking & Workshops: From keynotes on research-led campaigning to hands-on training for coalition teams, Terra brings an accessible, provocative, and deeply practical style to every stage.​

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All work is community-driven, research-backed, and equity-first, with explicit commitments to:​

  • Accessibility and dignity in all campaign design and messaging

  • Knowledge sharing rather than proprietary hoarding—you keep all frameworks, templates, and learnings

  • Transparent reporting that serves both internal learning and funder accountability

  • Sustainable pacing that respects team capacity and prevents burnout

  • Collaborative partnership where you're co-creators, not clients receiving prescriptive solutions

Pricing is transparent and includes sliding scale options where possible, designed to sustain people and movements—not reproduce extractive agency models.